|For Immediate Release: April 13th, 2007|
CODEPINK'S New Website Sparks Activism Straight from the Screen to the Streets
CODEPINK announces the launch of its new website, which sets yet another standard in online activism through its seamless integration of technology and street theatre.
What: New Website
The new site harnesses CODEPINK's highly energetic drive for peace by synthesizing the latest online tools to build participative campaigns which are led by an ever-expanding community of engaged citizens. "Our revamped, re-amped website provides everyone with all the tools they need to organize awesome meet-ups, call-ins, sit-ins, shout-outs, and teach-ins. We're countering Bush's military surge with our own electrifying surge of online activism," says Medea Benjamin, CODEPINK's cofounder.
The new CODEPINK website provides campaign tools specifically designed for and by its participants. The site is a powerful portal, serving as a gateway to more than 250 local CODEPINK groups across the US and the world, as well as online advocacy tools which inspire and guide local community action. It also contains an ever-expanding list of micro websites dedicated to major campaigns that have expanded CODEPINK's base within and outside the US, including DontBuyBushsWar.Org, ListenHillary.Org, PelosiWatch.Org, GivePeaceAVote.Org and WomenSayNoToWar.
The site's hallmark is its unabashed use of the CODEPINK trademark pink with photography of daring actions across the streets of America and in the halls of Congress. It is no coincidence that the website's visual vibrancy and rich content is meant to jolt you from a place of complacency to a place of active engagement with social and political change. The fact that many supporters never liked pink until they connected with CODEPINK indicates how the organization has developed an invaluable emotional connection with the color pink to represent the audacious power of peace. "Pink is hard to ignore, just like our protests, which have been increasingly hard to ignore by the media and politicians on capital hill," says cofounder Gael Murphy. Washington Post just produced a 6-minute video capturing CODEPINK in action-proving without any doubt that people are sitting up and taking notice, and more often than not, supporting CODEPINK's drive to bring the troops home fast.
"Virtually all websites have a persuasive purpose, and the extent to which a site's content and design compel visitors to take action is a critical measure of any organization's success. CODEPINK's expanding supporter base and visible influence on the peace movement simply underscores this point," says Cofounder Jodie Evans.
The new website has been designed by CODEPINK's
webmistress and graphic designer, Farida Sheralam,
who also worked with content management consultants
Designs to enhance the site's usability and
navigation. For a backgrounder on the evolution
of CODEPINK's online
presence & web team, visit www.codepinkalert.org.