Tell Earth Day Network to End Its Partnership with SodaStream!
April 19, 2014
April 8, Israeli settlement profiteer SodaStream launched
an “awareness-raising” campaign centered on the Great Pacific Garbage
Patch. "The Secret Continent" campaign was created in partnership with
Earth Day Network, which works with over 22,000 partners in 192
countries to broaden, diversify, and mobilize the environmental
movement. But SodaStream is using this association to “greenwash” its violations of human rights and international law.
With Earth Day being celebrated worldwide on April 22, send an email to Earth Day Network to Say No to Greenwashing Occupation!
SodaStream’s main production facility is located in the industrial zone of Mishor Edomin, an illegal Israeli settlement in the occupied West Bank. Because of its location in the Occupied Palestinian Territories, SodaStream benefits from subsidized water, a captive Palestinian labor force, tax benefits, and lax regulation of environmental and labor protection laws. While SodaStream purports that it’s a socially responsible and eco-friendly business, there is nothing socially responsible or green about occupation profiteering.
In explaining the decision to partner with SodaStream, Earth Day Network President KathleenRogers said: “We applaud the bold steps SodaStream is taking...The Secret Continent Campaign isn’t just a publicity stunt. It’s a serious effort to advocate for the health of our oceans and the survival of our planet.” Reducing plastic waste is important, but Earth Day is a party to SodaStream’s attempt to launder its reputation—this IS a “publicity stunt.” And after the recent media and social media firestorm about Scarlett Johansson, SodaStream and Oxfam, this does not bode well for Earth Day Network.
Tell Earth Day Network to end this partnership with SodaStream
and to send the message that companies profiting from occupation and
human rights abuses have no place in the global environmental movement.
Thanks for taking action,
Nancy K. and the CODEPINK team
PS You can also take part in a culture jam of SodaStream's #SecretContinent campaign. Details here.