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CODEPINK's Online Activism


PRESS RELEASE:

CODEPINK'S New Website Sparks Activism Straight from the Screen to the Streets

CODEPINK announces the launch of its new website, which sets yet another standard in online activism through its seamless integration of technology and street theatre.

What: New Website Launch
Where: www.codepinkalert.org
When: April 13, 2007

The new site harnesses CODEPINK's highly energetic drive for peace by synthesizing the latest online tools to build participative campaigns which are led by an ever-expanding community of engaged citizens. "Our revamped, re-amped website provides everyone with all the tools they need to organize awesome meet-ups, call-ins, sit-ins, shout-outs, and teach-ins. We're countering Bush's military surge with our own electrifying surge of online activism," says Medea Benjamin, CODEPINK's cofounder.

The new CODEPINK website provides campaign tools specifically designed for and by its participants. The site is a powerful portal, serving as a gateway to more than 250 local CODEPINK groups across the US and the world, as well as online advocacy tools which inspire and guide local community action. It also contains an ever-expanding list of micro websites dedicated to major campaigns that have expanded CODEPINK's base within and outside the US, including DontBuyBushsWar.Org, ListenHillary.Org, PelosiWatch.Org, GivePeaceAVote.Org, CODEPINK Action, WomenSayNoToWar, GazaFreedomMarch.Org, and StolenBeauty.Org.

The site's hallmark is its unabashed use of the CODEPINK trademark pink with photography of daring actions across the streets of America and in the halls of Congress. It is no coincidence that the website's visual vibrancy and rich content is meant to jolt you from a place of complacency to a place of active engagement with social and political change. The fact that many supporters never liked pink until they connected with CODEPINK indicates how the organization has developed an invaluable emotional connection with the color pink to represent the audacious power of peace. "Pink is hard to ignore, just like our protests, which have been increasingly hard to ignore by the media and politicians on capital hill," says cofounder Gael Murphy. Washington Post just produced a 6-minute video capturing CODEPINK in action-proving without any doubt that people are sitting up and taking notice, and more often than not, supporting CODEPINK's drive to bring the troops home fast.

"Virtually all websites have a persuasive purpose, and the extent to which a site's content and design compel visitors to take action is a critical measure of any organization's success. CODEPINK's expanding supporter base and visible influence on the peace movement simply underscores this point," says Cofounder Jodie Evans.

The new website has been designed by CODEPINK's webmistress and graphic designer, Farida Sheralam, who also worked with content management consultants at Radical Designs to enhance the site's usability and navigation. For a backgrounder on the evolution of CODEPINK's online presence & web team, visit www.codepinkalert.org.

Contacts:
Dana Balicki:
dana[at]codepinkalert.org

(latest campaigns)
Farida Sheralam:
webmistress[at]codepinkalert.org

(new website design)

CODEPINK receives the 2008 Best Microsite Progressive Source Award!

July, 2008 -- Progressive Source Communications, the New York-based public interest digital marketing company, announced the winners of the Second Annual Progressive Source Award today. This year, CODEPINK's microsite: Don't Buy Bush's War won the Judges' Choice Awards Best Microsite.The Progressive Source Awards are sponsored by Progressive Source Communications to provide a repository of best practices that can instruct and inspire progressive organizations everywhere.

CODEPINK receives the 2007 MOST POPULAR Best Homepage Progressive Source Award! Thank you for your votes!

July, 2007 -- The Progressive Source Awards folks searched more than a thousand progressive advocacy and nonprofit Web sites to select nominees. They nominated CODEPINK's website for its use of the web to effectively spread our message with provocative videos, an arresting homepage and informative resources to motivate, educate and inspire. A “Most Popular Award” winner was also selected for each award category based upon votes of visitors to this site. More...

 

Our Web Story...

As long as there has been a CODEPINK, there has been a CODEPINK website.

That first day in October, 2002, we registered CODEPINK4Peace.com and heralded it with a press conference. Our web capacity has been on a steep climb ever since. Pilar and Michelle Perez designed the original site in HTML. Larry Eason, who had worked with Jodie Evans when she ran Jerry Brown's presidential campaign, saved the day by introducing us to a user-friendly platform, Kintera, and an easier to communicate address: codepinkalert.org. Lorinda Earl, who we met at a march, became our first webmistress.

Since then, our ever-expanding supporter base and round-the-clock, round-the-world actions have made web-based communication tools all the more imperative. In 2005, the CODEPINK website began to offer more networking tools that enabled participatory campaigns built around local CODEPINK communities. As a result, our local groups could build their individual websites, upload blogs, comments, photos and reports on the national website, and access our email list for targeted campaigns within their hometowns.

Armed with these new tools, we launched our first micro-site in 2005: ONEMILLIONREASONS to end the war in Iraq. This successful drive spurred our decision to launch further campaign-driven micro sites, including Women Say No to War, Listen Hillary, Give Peace a Vote, and more recently, Don't Buy Bush's War. These micro sites have been highly effective, but we decided it was time to revamp the original site design and structure and integrate more intuitive and user-friendly navigation. The result is a dynamic mix of form and function that will serve as a model for activist groups worldwide.